Case Study in B2B Marketing Essay Example | Topics and Well Written Essays - 4250 words

Case Study in B2B Marketing - Essay Example The company TCL has been stated to be quite established which provides its clients with a complete assortment of services related to marketing and advertising. The services entail advertising, website development, online marketing, direct marketing as well as public relations. The client list of the company consists of an extensive variety of companies ranging from furniture retailers, garden centres, local parks with theme and universities. The company is believed to have created a superior reputation for itself in terms of offering a dependable, consistent, proficient and gracious service. It is known to be engaged with the B2B marketing and thus the bulk of its respective business is believed to be attained with the help of reference selling or rather word-of-mouth suggestion. This advertising as well as marketing company has witnessed tough times in its business owing to the economic downturn which is making the company to entail certain required alterations in its marketing plan s for the reason of ensuring its survival in this environment. The marketing mix of the company TCL calls for the requirement of few alterations in order to meet up to the marketing aims ascertained by the company. The effectual and the competent formulation of a fresh or transformed marketing mix would need a lucid comprehension of the present marketing objectives or aims of the company. The company has been made to witness few challenges in terms of its existing business owing the recent economic downturn. The other grave challenge experienced by TCL has been measured to be the exceeding fragmentation of the market. The market in which the company operates has been found to be sectioned and consists of increased amount of small as well as

THE EFFECT OF NATURAL ENVIRONMENT ON RURAL SETTLEMENTS IN MOUNTAINOUS Research Paper

THE EFFECT OF NATURAL ENVIRONMENT ON RURAL SETTLEMENTS IN MOUNTAINOUS REGION - Research Paper Example Nature also influences the activities of these people in that the major vocation is cattle rearing an agro-forestry. The attitudes of the people are also supposed to be affected by the natural surroundings as people have limited expectations from life, which imparts a slower pace to life. Last but not least, the cultural attributes of mountain people is also a reflection of their natural ambience, which imparts color to their visual arts and costumes, adds distinctness to their folk culture and food habits, and also make them a distinct ecologically sensitive civilization. But all these factors also have contributed to mountain people being more vulnerable to the exploitation attempts by outsiders. THE EFFECT OF NATURAL ENVIRONMENT ON RURAL SETTLEMENTS IN MOUNTAINOUS REGION Introduction Nature has a tendency to mold the life of the humans who inhabit it. In history, special traits have been attributed to specific groups of people inhabiting a specific geographical landscape. Natural surroundings of a people have been found to have an impact on their food, clothing, housing, social bonding, economy, culture and attitudes. Thus nature becomes an all-encompassing presence that gives meaning and definition to the lives of humans. It is in this context that the influence of nature on the rural settlements in mountainous regions is investigated here. Architecture It is observed that the typical character in the architecture of mountainous regions is that â€Å"the lack of technology is substituted by creativity and through trial and error in using available materials and basic building structures† (Habitat, 2001, pp.3). This is evident when we find that in mountain areas, people use stones more in constructing their houses because that is the most easily available material around (Habitat, 2001, pp.23). Another feature is that very little mortar is used in bonding the stones used to build the walls, which make them provide very good thermal control (Habitat, 2 001, pp.23). But a negative aspect of such stonewalls is that they prone to easy destruction by natural forces (Habitat, 2001, pp.23). To cope with the â€Å"contour layout† of the land, the houses in mountainous regions are usually arranged in a semicircular design (Habitat, 2001, pp.8). Mud brick or brick are used in construction because mud is the cheapest building material available (Habitat, 2001, pp.8). A house using these materials is also conducive for the cool climate of mountainous areas. By placing the houses along the valleys, the damage from wind is minimized and also more sunlight falls on the houses so that people can cope with the cool climate (Habitat, 2001, pp.10). In the study conducted by Habitat (2001) in Northern Iraq, it was found that houses were constructed facing southwards so that they get maximum sunlight (pp.10). The contour design is also useful in preventing landslides and allowing drainage of excess water during rains (Habitat, 2001, pp.12). Th is design, which is defined as â€Å"housing aggregation† becomes necessary also because such a structure is more convenient to defend, when there is an outside threat (Habitat, 2001, pp.10). The Kurdistan province of North West Iran is another example of a mountainous dwelling place (Bahrami,